Ben Goldacre, 2009, HarperCollins
Ben Goldcare is angry. Angry at people who conduct poor research, angry
at people who use that research to support their position and angry at
people who believe the poor research because the word ‘science’ was
used. Fortunately, Ben is also very witty and very entertaining. A must
read to make sure you do not fall prey to marketers and advertisers with
low morals and a must read to make sure Ben isn’t angry with you.