These days, it’s very easy to filter a version of ourselves for the world to see. From our photos, our social feeds, even our personalities. Social media has taught us to curate our lives carefully, to present a polished version of ourselves to the world. But one filter we often overlook is the one we don’t control so consciously: the way we interpret and process information.
We each filter the world through a unique internal lens, shaped by our values, upbringing, personality and life experiences. This filter determines not just how we perceive what’s said to us, but how we experience reality itself.
Take feedback as an example. One person may see constructive criticism as an opportunity to grow, while another person may take it personally and feel deflated or become defensive or resentful. The difference lies not in the message, but in how it’s filtered and perceived.
For leaders, understanding this concept is essential. We can’t assume everyone perceives information the same way. Recognising how people process communication can drastically improve how we lead and motivate others. It’s not about changing what you say, it’s about becoming aware of how others might receive it.
Wyatt Woodsmall’s Filtering Preferences
Behavioural modelling expert Wyatt Woodsmall explored this topic in depth. In The Science of Advanced Behavioural Modelling, he outlined over 200 ways people filter sensory information. While that may sound overwhelming, he summarised these into five primary categories, giving practical insight for each.
- People-focused filters
These individuals centre their experiences around relationships. Ask them about a recent event, and they’ll tell you who was there, what was said, how people interacted. Their focus is on connection. - Place-focused filters
People in this group anchor their experiences to physical environments. They’ll remember where they were, the view, the layout of the room, or even how far it was from their favourite café. - Thing-focused filters
These individuals pay attention to objects and possessions. Conversations may revolve around new gadgets, meals, clothing, or tools used during an event or project. - Information-focused filters
This group thrives on facts and context. They want background, data, and rationale. They’re drawn to understanding how things work and why decisions are made. - Activity-focused filters
These people focus on what was done. Their stories are filled with actions—what they achieved, participated in, or physically experienced.
Identifying filters
Want to understand someone’s filter? Just ask, “How was your holiday?” One person might talk about reconnecting with family (people). Another might describe the beautiful beach resort (place). Someone else might highlight their new hiking gear (things), while another offers a detailed itinerary or travel tips (information). Someone with an activity focus might simply list all the things they did.
This isn’t just a fun personality quirk, it’s a window into how people experience the world, and it has powerful implications for the workplace.
Applying this insight at work
In any team, you’ll find a mix of filtering styles. And when people process information differently, misunderstandings can occur. A data-driven team member might feel others are moving too quickly without enough background. A people-focused colleague might want more team connection before jumping into tasks. A task-oriented person might want to skip the chit-chat and get moving. These disconnects can lead to frustration and even conflict unless a leader steps in with awareness.
Here’s how you can apply this insight practically:
- For information-focused team members: Provide detailed briefs and space for questions. Let them lead research or analysis tasks.
- For activity-oriented individuals: Give them action-based goals and varied tasks. They’ll thrive when things are moving.
- For people-focused colleagues: Build connection. They’ll appreciate one-on-ones or team-building opportunities.
- For place-focused workers: Be mindful of work environments. A great view or a quiet space might be more motivating than you think.
- For thing-focused team members: Keep them engaged with tools, resources and tangible outcomes. Involve them in decisions about software or gear.
Great leadership isn’t about speaking louder, it’s about listening better. When you recognise your team members’ filtering styles, you can adapt your communication in a way that resonates with them. This builds trust and helps everyone work more effectively together.
In a world where we’re constantly filtering our outward image, maybe the most powerful thing we can do is understand the filters within.Are you in touch with your teams’ filtering styles? I’d love to help you and your team work better together. Don’t hesitate. Get in touch today.