There is a lot that is lost in translation when it comes to business leadership teams communicating their business strategy to the employees in their organisation. Typically, leadership teams will go off-site to a multi-day strategy session, to review, refine and formalise the business strategy and plan for the next 12 months or so. When they get back to the office, they might gather everyone together to go through a presentation and/ or send out a group email to communicate the new strategy moving forward. Tick, job done. Strategy has now been communicated to everyone in the business. But when it comes to engaging hearts and minds, to really getting everyone’s buy-in and commitment to the strategy, this communication process rarely cuts it, in fact it nearly always falls very short of getting everyone on board. A PowerPoint presentation and a list of bullet points does not capture the depth and the greater meaning behind the thinking that went into coming up with this particular plan of action. Why? Because this style of communication fails to tell a story. ..