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Define your moments

Define your moments

Think of your childhood. Do you remember your childhood exactly as it was, or do you tend to remember particular defining moments? Our nature is to look at our lives with stand-out moments that create our strongest memories. This is true in our personal and our professional lives. Whilst we tend to think that these special moments are the result of fate, luck, or intervention of a higher power, we don’t have to wait around or be on stand-by wondering what will happen next. We can create experiences and situations that foster these breakthrough memorable moments that enrich our connections with others that can move us in an entirely new direction or career path. If this is the case, instead of simply waiting for special defining moments to randomly happen to us, surely, we can do something more to create them, to be the authors of special moments for ourselves and others. This is the premise of the book “The Power of Moments” by Chris and Dan Heath; a great read for managers who want to make more memorable moments in their workplace.  ..

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Turn you message into a compelling story

Turn you message into a compelling story

Last week I talked about the power of stories and how to structure engaging stories to capture the heart and minds of the recipients. As far back as our ancient ancestors, the way in which we communicate is through stories, in fact meaningful communication can only happen through the creation of messages through stories. So, it makes sense that we apply the same concept when it comes to communicating the greater meaning of our business. Every business has a story to tell, and for it to be engaging and meaningful, it needs to get the emotional buy-in of the people hearing the story, it needs to take the recipient on a journey. The business world is full of well-meaning but boring and uninspiring mission statements. No matter how much thought and passion has gone into creating a mission statement, it just doesn’t capture the attention of recipients as well as a story does.  ..

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Your strategy works best as a story

Your strategy works best as a story

There is a lot that is lost in translation when it comes to business leadership teams communicating their business strategy to the employees in their organisation. Typically, leadership teams will go off-site to a multi-day strategy session, to review, refine and formalise the business strategy and plan for the next 12 months or so. When they get back to the office, they might gather everyone together to go through a presentation and/ or send out a group email to communicate the new strategy moving forward. Tick, job done. Strategy has now been communicated to everyone in the business. But when it comes to engaging hearts and minds, to really getting everyone’s buy-in and commitment to the strategy, this communication process rarely cuts it, in fact it nearly always falls very short of getting everyone on board. A PowerPoint presentation and a list of bullet points does not capture the depth and the greater meaning behind the thinking that went into coming up with this particular plan of action. Why? Because this style of communication fails to tell a story.  ..

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