Last week I explored how to become a trusted advisor. In short, the answer was to establish and build on trust in your client relationships. Expanding on this topic, is the concept that your client is looking for two things from you – an outcome and a feeling. In fact, the outcome can be great every time, but it’s the feeling your client has about their interactions with you, that keeps them coming back for more. Being one who loves a good analogy, let me illustrate it for you with the following example; ..