The great leaders in history have a quality that truly sets them apart from the rest. This quality, this charisma is described as Simon Sinek, New York
Ties best-selling author as an ability to “think, act and communicate from the inside out”. But what does this really mean, and can everyday leaders
and managers develop this ability? Sinek points out that the majority of leaders start from the outside in. They start with the “what”; “what are we
trying to achieve”, “what are we trying to sell”. Exceptional leaders, on the other hand, ones that can inspire their followers, start with the “why”.
The why being the purpose, or the bigger picture of what you are doing. It’s the “why” that then leads to the “what”. ..